I'll show you how I built a $498K MRR brand while working just 4hrs a week

A step by step guide to building a profitable 6-7 figure business, and unlocking time-freedom.

100% free. I just need your email and name.

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Hey, I'm Logan.

After my first company crashed in 2017, I lost literally millions.

I was burned out and buried in debt.

It was the lowest point of my life... but I had bills to pay and debts to settle. So I launched a new business.

This time I did everything different:

I used less hustle, and more strategy. Less force and better systems. And created more leverage by hiring great people.

Within 10 months:

My new business reached $165K MRR. While I was working just 4 hours a week.

(You read that right).

I lived like this for 8 years, traveled the world, had an incredible adventure, and met my (now) wife.

All whilst scaling the brand to a peak of $498K a month, with a small remote team.

I eventually sold the brand in 2024 to a bigger US company as a strategic acquisition.

Screenshot of Shopify dashboard for our peak month

Dashboard screenshot from our peak month (November 2022).

After exiting my brand, I founded Wilbound.com with my wife, Melani, to help founders build a business on Life-First principles, to unlock an extraordinary amount of personal, financial and time freedom.

I've worked with agencies, DTC brands, accounting firms, fractional CMOs, SaaS founders, and more, to help them grow their businesses, and buy back their time.

Regardless of the business model, the principles are the same and work for everyone.

In this 12 page guide, I break down every major decision I made as I built my brand to $498K on 4 hours a week, including:

  • How I identified the right bottlenecks.

  • The exact solutions I implemented.

  • How we're building Wilbound.

  • And how you can do the same.

If you're running a business, or starting a business, and want to figure out how to generate scale without the 12-hour days, this is for you.

Hope you enjoy reading this as much as I enjoyed writing it. Wish you all the best!

Cheers,

Logan Merrick